Press

Recent updates from the Lerer Hippeau network.
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Digiday

How publishers use their audiences to develop products

Monday, April 9th 2018

Food52 uses audience surveys to help create its newly announced line of branded original products. Almost 10,000 readers responded to surveys about the first item in that line, a wood cutting board, that Food52 posted on its website and on Instagram.

Fast Company

The cult brand whisperer behind Casper, Allbirds, and Birchbox

Wednesday, April 11th 2018

In a competitive startup environment, Brooklyn-based creative agency Red Antler helps founders hone their brands at the earliest stages.

Digiday

Mic’s Chris Altchek: Facebook’s news feed is not the place to build a loyal audience

Wednesday, April 11th 2018

Altchek discusses publishing on platforms, developing video journalism, attracting advertisers to a purpose-driven brand and more on the episode.

Variety

Digital network Brat adds 3 new original series

Wednesday, April 11th 2018

Digital network Brat has given series orders to three new original shows.

Forbes

How Bloglovin's brand new CEO is spearheading their rebrand to Activate

Wednesday, April 11th 2018

Today Bloglovin' and their subsequent influencer marketing arm, Activate by Bloglovin', announced that their former vice president of strategy and business development, Kamiu Lee, has been promoted to CEO.

From the blog

10 Questions with Greg Coleman, Lerer Hippeau’s new Executive-in-Residence

Tuesday, April 24th 2018

This week we welcome Greg Coleman as our new Executive-in-Residence here at Lerer Hippeau. He brings with him more than...

Please welcome Virgent Realty, the first cloud-based real estate agency

Thursday, April 12th 2018

Meet Virgent Realty, the latest addition to Lerer Hippeau’s portfolio. HQ: Atlanta, Georgia Founder: Ben Kubic The problem: Selling a home is an opaque and...

Please welcome Wondery, your new favorite podcast network

Friday, March 30th 2018

Meet Wondery, the latest addition to Lerer Hippeau’s portfolio. HQ: Los Angeles, California Founder: Hernan Lopez The problem: With a low barrier to entry,...

Please welcome Vangst, the leading talent network for careers in cannabis

Wednesday, March 21st 2018

Meet Vangst, the latest addition to Lerer Hippeau’s portfolio. HQ: Denver, Colorado Founder: Karson Humiston The problem: The emerging cannabis industry has lacked tools that...

Please welcome Foxtrot, a corner store for the 21st century

Thursday, March 15th 2018

Meet Foxtrot, the latest addition to Lerer Hippeau’s portfolio. HQ: Chicago, Illinois Founders: Michael LaVitola and Taylor Bloom The problem: Dominated by gas stations and...